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1 SPEAKING Look at the pictures. Can you guess what their jobs are? Do you think they earn a lot of money?2 Match the verbs (1-6) with the noun phrases (a-f). And guess which job these activities are related to.
3 Read the text and answer the questions.In which paragraph (A-D) does the writer... 1 give reasons for the popularity of vlogs? 2 provide an example that demonstrates how popular vloggers have become? 3 give an example of someone being dishonest?
4 Read the Reading Strategy. Then read the first question in exercise 5 related to paragraph A. When you have chosen the correct answer (a, b, c or d), read the paragraph again and decide why the other options are wrong. | 5 Read the text. For questions (2-4), circle the correct options (a-d).1 There was a large police presence at a bookstore because a fans of a famous writer were waiting to see him. b someone very famous was causing excitement. c the person who was coming was a pop sensation. d thousands of people wanted to buy a book. 2 One of the common characteristics of vlogs is that followers can a create relationships with other vlog followers. b share their interest in vlogs created by media corporations. c change the content of the vlogs they like. d make their opinions on vloggers' work known. 3 Vloggers earn large sums of money by a improving the quality of modern technology. b talking about a product. c influencing YouTube authorities. d criticising products advertised by other vloggers. 4 The incident with Zoella's book a lost her a lot of fans. b suggested that the world of vlogging is changing. c showed that she can write as well as a novelist. d demonstrated that dreams can come true. → Vocabulary Builder Media headlines: page 112 |
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STARS OF THE vlogosphere
| 3.11 A Helicopters circled the sky above Piccadilly Circus as the police officers below struggled to control the thousands of fans on the streets outside the bookstore. Who were the thousands of fans waiting 5 for? That latest pop sensation? No, a 'vlogger' - a video blogger. B What makes vloggers so popular? Successful vloggers share some common characteristics. They are outgoing, quick-witted and spontaneous in front of 10 their webcams. There is also a lot of interaction with the audience and feedback on their videos. This means vloggers can adapt the content of their videos to keep their viewers happy. It is material that is made by young people for young people without any intrusion 15 from media corporations. What is more, thanks to the accessibility of modern technology, the vlogs can be watched anywhere at any time. All these ingredients. 20 have created a two-way relationship between vloggers and their subscribers, based on shared interests and trust that cannot be found between the providers and users of other media. | C However, it appears that those shared interests and that trust might become negatively affected by money. Some of the big-name vloggers can earn 25 up to £20,000 for displaying an advertisement on their channel. They also earn a lot for mentioning or reviewing a product in a vlog. About 1,000 vloggers around the world earn at least £100,000 a year from their YouTube income. And profits are sometimes 30 earned at the expense of honesty. D So, will vlogs go the way of many TV programmes and films? Not according to the vloggers, who emphasise their creative independence over making money. However, Zoella, one of the few vloggers in the public 35 eve in Britain, caused a scandal after publishing a book and claiming that it had always been her dream to write a novel. Shortly later, she had to admit that she had not written it alone and her name was just being used to sell it. Many media experts saw it as a 40 sign that vlogging had lost its innocence and that large media corporations were taking control. |
6 Read the text again. Are the sentences true or false? Write T or F. Correct the false sentences.1 A vlogger could attract thousands of fans. 2 Most successful vloggers do not appreciate interaction with their audience. 3 Vloggers and their viewers are from the same age group. 4 The relationship between vloggers and viewers could be damaged by money. 5 Zoella's fans thought she was under the control of the media corporations. | 7 VOCABULARY Match the highlighted nouns in the text with definitions (1-6).Digital media 1 organisations that supply someone with what they want 2 the ability to reach or use something 3 the homepage for user's videos on YouTube 4 the ideas in a book, film, etc. 5 criticism, opinions, etc. that someone receives about their work 6 communication between two or more people |
8 SPEAKING Work in pairs. Discuss the questions.1 Do people follow vloggers in your country? | 2 Who are the most popular vloggers in your country? What makes them popular? 3 Why are the 'media lives' of some celebrities so short? |
