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Why We Buy
Paco Underhill is an expert on shopping habits. He is the author of the book Why We Buy. Over the past 20 years, he has spent thousands of hours watching people shop. He talks about simple things that stores can do to increase their sales.
A. (🎧2-38) Listen. What advice do you hear? Circle the correct answers.
1. Don't open a store near a (restaurant / bank).
2. A store should never place new items for sale near the (entrance / cash register).
3. A store should place new products to the (left / right) of the entrance.
4. If you put (chairs / new electronics) in a store, people will be able to shop longer.
B. (🎧2-38) Listen again. Complete the sentences.
1. Bank windows are __________, so people start walking fast when they see a bank.
2. If you place items near the front door, people will tend to __________ them.
3. Shoppers tend to __________ and __________ toward the right when they enter a store.
4. Shopping partners usually need a place to __________.
Discussion. How could a store improve its sales?
